Are you a proud owner of a Snapper lawn mower? Or maybe you’re considering purchasing one for your yard? You might be wondering who’s behind this iconic brand and what legacy it carries. This article delves into the rich history of Snapper, exploring its beginnings, its ownership changes, and its current status. We’ll examine the key players involved in Snapper’s journey and uncover the story behind this trusted name in lawn care.
In short, Snapper lawn mowers are currently owned by Briggs & Stratton, a leading manufacturer of power equipment and engines. But the story of Snapper is much more complex than just a single ownership transition.
From Humble Beginnings to Lawn Care Icon
The Snapper story begins in 1948 in the small town of Tupelo, Mississippi. Earl Snavely, a talented inventor and entrepreneur, recognized a need for a more efficient way to cut grass. He created the “Snapper” – a lightweight, self-propelled rotary mower powered by a small gasoline engine. This groundbreaking invention revolutionized lawn care, offering homeowners a more convenient and powerful alternative to traditional reel mowers.
Snavely’s innovation quickly gained popularity, and his small company, Snapper Power Equipment, began to grow rapidly. The Snapper mower, known for its distinctive red and white design, became a household name, synonymous with reliability and performance.
Expanding Horizons: Acquisitions and Growth
Snapper Power Equipment’s success didn’t go unnoticed. In 1966, the company was acquired by Fuqua Industries, a large conglomerate with diverse interests. This acquisition marked a significant shift for Snapper, providing access to greater resources and market reach. Under Fuqua’s ownership, Snapper expanded its product line, introducing new lawn care equipment like tillers, edgers, and riding mowers.
Navigating Ownership Changes: From Fuqua to Simplicity
However, Fuqua’s ownership proved short-lived. In 1983, Snapper Power Equipment was sold to Simplicity Manufacturing, a prominent manufacturer of lawn and garden equipment. Simplicity brought with it a wealth of experience and a strong reputation in the industry. This acquisition marked a strategic move for both companies, allowing them to leverage their combined expertise and resources.
A New Chapter with Briggs & Stratton: A Shared Vision for the Future
Despite a period of strong performance under Simplicity’s leadership, the lawn care landscape was changing. In 2001, Snapper Power Equipment, along with Simplicity Manufacturing, was acquired by Briggs & Stratton. This move represented a strategic alignment of two powerhouses in the industry, with Briggs & Stratton already established as a leading manufacturer of engines for lawn care equipment.
The acquisition of Snapper brought with it a legacy of innovation and brand recognition, while Briggs & Stratton provided a strong platform for continued growth and development. Under Briggs & Stratton’s ownership, Snapper has continued to develop new and improved lawn care solutions, leveraging the company’s extensive engineering expertise and commitment to quality.
A Legacy of Innovation and Quality: Snapper’s Enduring Appeal
Snapper lawn mowers have consistently earned a reputation for durability, reliability, and performance. From its early days, Snapper has prioritized innovation, introducing features that have become industry standards. These features include:
Snapper’s Iconic Design: A Testament to Innovation
- Self-Propelled Technology: The original Snapper’s self-propelled design was a revolutionary concept, making lawn mowing easier and faster. This innovative feature continues to be a key selling point for Snapper mowers today.
- Rear Engine Design: The distinctive rear engine design of Snapper mowers offers improved maneuverability and stability. The engine placement allows for better balance and easier operation, particularly when navigating tight spaces.
- High-Quality Construction: Snapper has consistently used high-quality materials and construction techniques, ensuring durability and longevity. Snapper mowers are built to withstand the rigors of repeated use and are designed to last for years to come.
Snapper’s Continuous Evolution: A Commitment to Innovation
Snapper has remained committed to innovation, continuously developing and refining its product line to meet evolving consumer needs. Recent innovations include:
- Mulching Capabilities: Snapper mowers with mulching capabilities offer efficient and environmentally friendly grass management. These mowers finely chop grass clippings, returning them to the lawn as a natural fertilizer, promoting healthy growth.
- Battery-Powered Options: Snapper recognizes the growing demand for eco-friendly options and has introduced battery-powered mowers. These mowers offer quiet operation, zero emissions, and reduced maintenance requirements.
- Advanced Cutting Decks: Snapper’s cutting decks are designed for optimal performance and a clean, even cut. Innovative features like adjustable cutting heights and durable blades ensure superior results.
The Future of Snapper: A Continued Legacy of Excellence
As the lawn care industry continues to evolve, Snapper remains committed to delivering high-quality, innovative solutions. With Briggs & Stratton’s support, Snapper is well-positioned to continue its legacy of innovation and customer satisfaction. Whether you are a homeowner looking for a reliable mower or a professional landscaper seeking high-performance equipment, Snapper offers a range of products to meet your needs.
Snapper’s story is a testament to the enduring power of innovation and the commitment to delivering exceptional products. From its humble beginnings in Mississippi to its current status as a leading name in lawn care, Snapper continues to evolve and adapt to meet the needs of a changing world. With Briggs & Stratton at its helm, Snapper is poised for continued success, ensuring that the brand remains a trusted choice for generations to come.
Frequently Asked Questions
Q1: Who currently owns Snapper lawn mowers?
A: Snapper lawn mowers are currently owned by Briggs & Stratton Corporation, a leading manufacturer of gasoline engines and related power equipment. The company acquired Snapper in 1994, integrating it into its existing portfolio of brands. This acquisition solidified Briggs & Stratton’s position as a major player in the outdoor power equipment industry, offering a wider range of products to meet diverse customer needs.
Q2: Has Snapper always been owned by Briggs & Stratton?
A: No, Snapper has been through several ownership changes throughout its history. The company was initially founded in 1949 by Earl Snavely, who pioneered the development of the self-propelled reel mower. Over the years, Snapper was acquired by different companies, including Fuqua Industries in 1969 and Blount Inc. in 1988. Finally, Briggs & Stratton acquired Snapper in 1994, marking a significant turning point for the brand.
Q3: What other brands does Briggs & Stratton own?
A: In addition to Snapper, Briggs & Stratton owns a variety of other well-known outdoor power equipment brands. Some of these brands include Murray, Simplicity, Ferris, Dixie Chopper, Allis-Chalmers, and Victa. By acquiring these brands, Briggs & Stratton expanded its product offerings and established a strong presence in various market segments.
Q4: Is Snapper a reliable brand?
A: Snapper has a long history of producing reliable and durable lawn mowers. The brand is known for its high-quality construction, powerful engines, and innovative features. Snapper lawn mowers are designed to withstand the rigors of regular use and provide years of dependable service.
Q5: Where are Snapper lawn mowers manufactured?
A: Snapper lawn mowers are manufactured in various locations around the world. While some models are still assembled in the United States, others are produced in countries like China and Mexico. Briggs & Stratton maintains strict quality control standards regardless of the manufacturing location.
Q6: What are some popular Snapper lawn mower models?
A: Snapper offers a wide range of lawn mower models to suit different needs and budgets. Some of the popular models include the Snapper 21-inch Rear-Engine Riding Mower, the Snapper 22-inch Self-Propelled Lawn Mower, and the Snapper 21-inch Push Mower. These models are known for their performance, ease of use, and durability.
Q7: Can I find parts and service for Snapper lawn mowers easily?
A: Yes, Snapper lawn mowers are widely available, and finding parts and service is relatively easy. You can find authorized Snapper dealers and service centers throughout the United States. Additionally, you can find genuine Snapper parts online through authorized retailers and the official Snapper website.